Changing the Advertiser Frequency Cap in Tap

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This article is for: Advertising Administrators.
Using: Tap.
Task: Change the Advertiser frequency cap.


Frequency caps are time restrictions applied to campaigns, advertisers, ads, industries, and sometimes ad creative. Campaign and ad frequency caps can be changed within the proposal, order, or campaign you are working on, but an advertiser's frequency cap must be changed in that advertiser's profile.

To change an advertiser's frequency cap:

  1. Go to the advertiser's profile (Advertisers > View all Advertisers > search or browse for the advertiser).
  2. In the Edit Advertiser section, change the frequency cap.
  3. Click Save Advertiser.

See also:
Changing a Creative's Frequency Cap in Tap.