Knowledge Base

(84 articles)

Why am I Getting Empty VAST/DAAST Ads?

This article is for: publisher technicians/developers. Using: Tap and/or a2x for on-demand advertising. Problem: The system returns empty VAST or DAAST ads. When this happens it is usually normal behavior. Empty VAST/DAAST ads are expected under certain circumstances, such as: Frequency caps prevent ads from being delivered. No a2x ads...

Ad Media Files Don't Play

This article is for: publisher technicians/developers. Using: Tap and/or a2x for on-demand advertising. Problem: Even with a valid implementation, ad media does not play. The Ad media creatives are typically MP3 files. Some VAST parsers might reject this type of file as it is not a valid format in the...

Streaming: Cookies do not Persist

This article is for: publisher technicians/developers. Using: Tap and/or a2x in cookie-based players. Problem: Web cookies do not persist during a session. The cookie-sync process is used to make sure a unique and reusable cookie for every ad call within a session and for all sessions with the same browser...

I don't see "Audio" as a creative content option in AppNexus

This article is for: DSP buyers. Using: a2x and AppNexus. Problem: "Audio" does not appear as a "Media type" creative content option. Note: AppNexus is your first and primary source of support for any AppNexus related issues. However, the Triton Digital Knowledge Base contains a few items that might help...

Where is the AMP documentation?

This article is for: Loyalty and promotions managers. Using: AMP. Problem: Looking for AMP documentation and/or FAQs. AMP documentation and FAQs are found at Triton University. (Login required.)

How can I get a site-level campaign report in AppNexus?

This article is for: buyers. Using: a2x and AppNexus. Task: Generate a site-level campaign report Note: AppNexus is your first and primary source of support for any AppNexus related issues. However, the Triton Digital Knowledge Base contains a few items that might help you with some basic problems if you...

Tap: avoiding delivery problems

This article is for: Traffickers and advertising administrators. Using: Tap. Problem: Flights are under-delivering. Most cases of under-delivering flights are caused by overbooking. Overbooking occurs when you set up a campaign or flight to deliver more impressions than you have available inventory ("avails"). This is easy to fix: always check...

How to rename a flight in Tap

This article is for: Traffickers and advertising administrators. Using: Tap. Task: Rename a flight. By default, Tap names your flights with a number. You can easily change that to whatever name you wish. For example, if you have a campaign that has a "weekday" flight and a "weekend" flight, you...

Can I get a report of banner impressions for spot-based campaigns in Tap?

This article is for: Advertising admins. Using:Tap. Task: Get a report for banner impressions for spot-based campaigns You can create a Delivery Report, which compares impressions and unique visitors from mobile users and desktop users, and includes columns that list the creative names and creative types, including banners. For more...

What is a Tap Delivery Report?

This article is for: Advertising administrators. Using: Tap. Objective: Understand what a Delivery Report is and how to get one The delivery report compares impressions and unique visitors from mobile users versus those from desktop-based users. This is useful for planning purposes, as you can see trends in listenership across...